How to Connect Claude to GA4

Описание: Connect Claude to Google Analytics 4 (GA4) and ask your analytics questions in plain English — no exports, no spreadsheets and no code. In this step-by-step tutorial I'll show you exactly how to set up the free GA4 MCP server on Windows so you can pull real answers straight from your GA4 property just by chatting with Claude.

Ever wished you could just ASK your analytics a question and get an answer back? That's what the Model Context Protocol (MCP) makes possible. The MCP server acts as a secure, read-only translator between Claude and Google Analytics — Claude asks the questions, the server fetches the data from Google using credentials that you fully control (it can't change or delete anything in GA4). By the end of this video you'll have Claude Desktop wired up to GA4 and answering questions in seconds.

Perfect for marketers, analysts, business owners and anyone who wants faster insights from GA4 without writing SQL or building reports. No coding experience needed — every command is written out for you to copy and paste. 😊

⏱️ CHAPTERS
0:00 Intro – connect Claude to GA4 in plain English
0:27 What is MCP (Model Context Protocol)?
1:25 What you'll need before you start
1:39 Step 1: Install Python (+ add to PATH)
4:30 Fixing "Python was not found" on Windows
11:14 Step 2: Install pipx
11:52 Step 3: Install the GA4 MCP server (analytics-mcp)
13:19 Step 4: Create a Google Cloud project
14:51 Step 5: Enable the Analytics Admin & Data APIs
15:52 Step 6: Create a service account
17:31 Step 7: Create & save your JSON key file
19:24 Step 8: Give the service account access to GA4
20:18 Step 9: Connect the MCP server to Claude Desktop
25:44 Step 10: Restart Claude & test the connection
28:11 Asking Claude your first GA4 questions
29:00 Wrap-up & next steps

✅ WHAT YOU'LL LEARN
How to install Python and pipx on Windows the right way (and fix PATH errors)
How to install and configure the GA4 MCP server
How to create a Google Cloud project, service account and JSON key
How to grant secure, read-only access to your GA4 data
How to edit the Claude Desktop config and connect everything
How to query GA4 in plain English — safely

💬 EXAMPLE QUESTIONS YOU CAN ASK CLAUDE
"Which GA4 properties do you have access to?"
"Show me my top traffic sources last week"
"How much of my traffic came from AI tools like ChatGPT?"
"What are my top landing pages by conversions this month?"
"Compare organic vs paid traffic over the last 90 days"

🔗 TOOLS & LINKS MENTIONED
Claude Desktop (free download): https://claude.ai/download
Python: https://www.python.org/downloads/
GA4 MCP server (official Google repo): https://github.com/googleanalytics/go...
analytics-mcp on PyPI: https://pypi.org/project/analytics-mcp/
Google Cloud Console: https://console.cloud.google.com
JSON validator (JSONLint): https://jsonlint.com
📄 Full written step-by-step guide: https://conversion-uplift.co.uk/post/...

🚀 ABOUT CONVERSION UPLIFT
Hosted by Neal Cole, founder of Conversion Uplift — a digital marketing consultancy helping you Get More From Digital. We specialise in conversion rate optimisation (CRO), GA4 and web analytics implementation, automated dashboards, user research and A/B testing — turning your data into more leads, sales and revenue.

👉 Get a free consultation: https://conversion-uplift.co.uk
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🌐 CONNECT WITH US
Website: https://conversion-uplift.co.uk
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