Frasca and Kerr | Voices | Innovation

Описание: This is a video from the Voices series in Nov 2025, with Jason Frasca and Iain Kerr who provide a master class for understanding innovation and strategies that support it.

Here are some markers:
0:00 Welcome & Meet Emergent Futures Lab (Jason Frasca + Iain Kerr)

01:58 What Is Creativity? The Oxford Definition & the “Future-Backwards” Habit

04:14 Incremental Innovation: Change in Degree, Ideation, and the Usual Toolkits

08:35 The Creativity Paradox: Why You Can’t Ideate the Truly New

10:52 Beyond Linear Models: Co‑Emergence and “Change in Kind”

13:28 Q&A: Bergson, Apples vs Oranges, and Paradigm Shifts at Different Scales

18:15 Discussion: Sports Coaching, Professionalization, and How Innovation Gets Squeezed Out

21:06 Warm Data vs Embodied Experimentation: Changing Environments to Change Sensemaking

28:38 AI, LLMs, and Why Statistical Prediction Can’t Produce Qualitative Novelty

31:46 Inventing New Sports & Climbing Revolutions: Blocking Assumptions to Cross Thresholds

39:08 Do You Know You’ve Innovated? Retrospective Sensemaking and Iteration Cycles

43:53 Why Innovation Models Get Stuck: No Real Cycling Beyond the Product

44:31 Part Two Setup: Hidden Assumptions Behind ‘Creativity’

46:02 Where Is Creativity? The ‘Flight’ Analogy & Emergence in Systems

50:05 Enactive & Ecological Cognition: Tools, Embodiment, and Participatory Sensemaking

53:47 Affordances at Work: How Rooms, Rituals, and Tools ‘Configure’ Creativity

56:43 Path Dependency & the Ratchet Effect: Why Orgs Default to Linear Thinking

58:51 Leadership as Reconfiguration: Building Infrastructure for Both Creativities

01:01:41 Organizations as Assemblages: Rethinking Departments, Work Assignment, and Slack

01:06:40 Networks of Trust & How Change Actually Spreads

01:08:07 Creativity Over Time: Ecosystem ‘Thickets,’ Commoning, and Exaptation

01:14:56 Making It Real: Redundancy, Free-Range Roles, and HR/Contract Design

01:25:18 Unsexy but Crucial: Architecture, Visibility, and Configurational Leadership

01:28:00 Closing Thanks + How to Stay Connected (Newsletter, Site, Glossary)