ETAM Group's Retail Growth Strategy: Clienteling, Smart Fitting Rooms & US Expansion

Описание: In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Jose Gomez, Chief Development Officer at ETAM Group, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the company's innovative approach to retail development and customer experience. ETAM Group, a leader in lingerie brands with over 1,500 stores across 50 countries, is revolutionizing the in-store experience with cutting-edge technology.

Discover how ETAM Group is:

Leveraging its in-house developed clienteling app to provide personalized shopping experiences
Utilizing RFID technology and smart fitting rooms to streamline product selection and checkout
Expanding its presence in the US market through a strategic partnership with Nordstrom
Adapting to the preferences and needs of American consumers
Prioritizing meaningful growth in existing markets to build strong customer relationships

Jose also shares insights on the importance of omnichannel retail, the role of data in enhancing customer interactions, and the collaborative approach required to develop successful retail technology solutions.

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