Why Static Frameworks Fail: How Dynamic Ecosystems Become Your Competitive Advantage

Описание: The moment you shift from coordinating partners to orchestrating dynamics, the system starts to move with you. That shift changes everything.

Reason why Bob and I are very excited to welcome again Paul Hobcraft, innovation strategist, ecosystem architect, and self-described “innovation journeyman” to our next live webinar.

Paul has spent over 20 years advancing innovation in all its forms. From global turnarounds to mentoring a broad range of business and government organisations, he brings hard-won insights into what actually makes ecosystems work and where they can break down.
This session goes straight to the core. Instead of repeating well-known ecosystem examples, we focus on the deeper shift: why orchestration consistently outperforms collaboration. Paul will outline the failure patterns he sees across industries: drifting incentives, unclear roles, and static models that break under complexity. It becomes clear why traditional strategy tools no longer fit a world where value is co-created and constantly renegotiated.

We then turn insight into action. You’ll see how the dual-layered IIBE model helps leaders clarify roles, reduce friction, and move from intention to execution. We highlight the early moves that matter most: the behaviours, interfaces, and incentives that activate ecosystems rather than stall them. The goal is a practical path toward ecosystems that are adaptive, resilient, and strategically differentiating.

Join us live on 27. Nov at 12:00 CEST.

Replay will be available.

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