How to Change Minds Without Pushing | The Catalyst Explained

Описание: Why do people resist change—even when it’s good for them?

In this video, we break down The Catalyst: How to Change Anyone’s Mind by Jonah Berger, a powerful book that reveals why pushing harder creates resistance and how real influence happens by removing friction, not forcing persuasion.

You’ll learn:
✔ Why pressure backfires
✔ The REDUCE framework for influence
✔ How to overcome resistance without arguments
✔ Why small steps create big change
✔ How leaders, marketers, and creators influence effectively

This summary is perfect for:

Entrepreneurs & marketers

Leaders & managers

Content creators

Coaches & educators

Anyone who wants to influence ethically

📌 Watch till the end to learn the mindset shift that makes people change on their own.

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