How Much Ad Fraud Is Really Hurting Your Digital Marketing?

Описание: Rich Anura, CEO of Anura, explains that nearly every company spending on digital marketing faces fraud, and the impact depends on the percentage: under 5% is hard to notice, over 10% becomes meaningful, and above 20% feels like a crisis as CAC rises and KPIs deteriorate.

He urges marketers to rely on data rather than gut feelings and describes Anura’s free traffic quality audit, which can be deployed in under three minutes via a pixel using tools like Google Tag Manager or WordPress. The audit shows the extent of fraud and its sources, after which Anura can help create a mitigation plan. He says the goal is typically to cut fraud in half within the first 90 days, leading to noticeable improvements like lower CAC and better KPIs.