DON’T Scale Your E-Commerce Ads (Do This Instead)

Описание: When your e-commerce brand finally hits these $100k, $500k or even $1M months, you might be temped to keep increasing your ad budget. This is one of the biggest mistakes you can make when trying to grow your Shopify store. In this video, you’ll learn what the “Acquisition Death Spiral” is and why you should avoid it at all costs. We’ll cover ways to increase customer retention and boost your revenue without having to spend more on ads.

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Timestamps:
[0:00] Introduction
[1:18] The Death Spiral
[2:46] Setting The Stage
[3:50] Building The Bridge Over The Problem
[6:30] Your Business May Already Be Dying
[10:11] Apple Smashed The Dashboard for Advertisers
[11:25] The CAC Iceberg
[12:29] Weak Retention Slashes Your Brand Valuation
[13:46] Acquisition vs Retention
[16:48] Become The Gardener Cultivating Wealth
[17:50] 30-Day Retention Transformation Plan
[19:06] Retention Plan - Week 1 (Audit Metrics)
[20:05] Retention Plan - Week 2 (Traffic Maximizer)
[21:53] Retention Plan - Week 3 (Automation Flows)
[23:07] Retention Plan - Week 4 (Loyalty Program)
[24:09] Closing Thoughts

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Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens.

#Shopify #Ecommerce #DigitalMarketing