Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search with Chris Chambers

Описание: Chris Chambers is the Head of Paid Search at Understory, a B2B marketing agency leading the way in AI-driven automation. He’s also one of the most active voices on LinkedIn showing real examples of how ChatGPT-5, Agent Mode, and Custom GPTs are reshaping PPC workflows.

In this episode of Paid Search NYC, we explore:

⚙️ What Agent Mode is - and how it actually takes action across apps and Google Ads
📊 Automating campaign tasks like budget pacing, reporting, and KPI alerts
📈 How to build repeatable GPT “projects” that act like virtual assistants
🔄 Connecting ChatGPT to Slack, Gmail, and Google Ads for real-time automations
🧩 Why context is the most important variable in getting accurate, useful outputs
🚀 The rise of Custom GPTs - and how to find or build ones for paid search

If you’re a PPC marketer, agency founder, or curious about where automation and AI are heading, this conversation will show you how to turn ChatGPT from a chat tool into an actual operator.