Marketing: Creating Customer Value and Engagement Part-3 || Introduction to Principles of Marketing
Автор: Md. Azim
Загружено: 2021-01-16
Просмотров: 972
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Watch the tutorial on Marketing: Creating Customer Value and Engagement Part-3 || Introduction to Principles of Marketing
This tutorial covers the following issues:
Engage customers, build profitable relationship, and create customer delight
Customer Relationship Management
Customer-perceived value
Customer satisfaction
Customer Relationship Levels and Tools
Frequency marketing programs
Loyalty rewards program
Customer Engagement and Today’s Digital and Social Media
Brands to consumers
Customer-engagement marketing
Customer-managed relationships
Consumer empowerment
Marketing by attraction
Consumer-Generated Marketing
Partner Relationship Management
Capture value from customers to create profits and customer equity
Creating Customer Loyalty and Retention
Growing Share of Customer
Building Customer Equity
Building the Right Relationships with the Right Customers
Changing Marketing Landscape
Marketing technologies
Global opportunities
Act sustainably
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