Marcus Sheridan at Roofing Process Conference 2019, SEO, Marketing Keynote

Описание: Marcus Sheridan at Roofing Process Conference 2019, SEO, Marketing Keynote

https://roofconference.com

Marcus Sheridan, author, public speaker, and owner of one of the biggest pool companies in the country: River Pools and Spas, shares some amazing insights at the Roofing Process Conference 2019 in Orlando, FL. In this video you will learn about crucial business strategies that very few businesses implement. Marcus will also reveal some of his secrets to success, and a few simple tricks he used to help his business grow at an exponential rate. If you want to grow your business, you won't want to miss this.

0:30 - What is the relationship between 70% and "Zero Moment of Truth"?
2:36 - Which department of your organization has the biggest impact on revenue? Marketing or Sales?
4:02 - The beginning of Marcus's business.
5:50 - There's essentially two types of people in every audience. What are they?
7:04 - What is the emotion that allows someone to give YOU their money?
8:07 - History of Marcus's business (cont'd)
9:41 - A key philosophy to embrace for a successful business.
10:59 - Whose opinion matters most?
13:08 - Five Key factors that buyers are obsessed with, that business owners don't like to talk about: Price, what the negatives are, how it compares to the competition, what everybody is saying about it, and what is the best "it"?
16:03 - Marcus on listing pricing information on a business website.
18:46 - The three major reasons why businesses don't talk about costs on their websites, and why you SHOULD.
27:19 - The top phrases that led to website visitors.
29:25 - When someone doesn't know the difference between a good company vs. a bad company, what ends up driving their decisions?
32:13 - Why don't companies talk about the negatives of their products?
33:40 - How is it possible that talking about the negatives of your products could create MORE business?
36:00 - This is how you become the leader of your industry.
41:00 - How Marcus reacted to being asked about what other companies he'd recommend besides himself.
44:00 - How being honest about the competition helped Marcus's business.
47:49 - Why does Marcus's company not need any sales representatives?
48:21 - The most practical tips that you can implement immediately to improve your business' results.
52:55 - How many pages of your website do buyers read before they buy?
55:00 - How Marcus's company revolutionized the way they sold.
59:48 - Closing comments - A revolutionary marketing strategy.



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