Important Changes to Brand Targeting in Google Ads with AI Max

Описание: In this video, I discuss a recent change Google made with the launch of AI Max for search, specifically regarding brand targeting and exclusions.

They've migrated these features to AI Max, which means if you're creating a new campaign, you'll need to activate AI Max to access brand controls. While existing brand limitations will still work, many advertisers are reporting poor results with AI Max, making it less favorable for new campaigns. If you prefer not to use AI Max, you'll need to revert to traditional methods like negative keywords for exclusions and careful keyword selection for targeting.

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