Changing the Perspective of a Game Provider - From a Single Product to a Player Journey

Описание: Sergey Shulgin, Chief Gaming Content Officer at SoftConstruct, joins us on The Huddle. Sergey discusses their approach to game development at Pascal Gaming, focusing on the balance between quantity and quality of games, the importance of player engagement metrics, and strategies for enhancing operator revenue. They also touch on the significance of branding and the company’s evolving relationship with partners in the B2B space.

🎮 Increasing game frequency to meet player expectations
📈 Balancing quantity and quality for operator revenue
🤝 Evolving B2B relationships for mutual success
🌟 Refreshing brand identity to enhancing player experience

00:00 Intro
00:58 Sergey’s role at Pascal Gaming
02:02 Strengths and challenges of multiple brands
02:58 Viewing games as a journey for players
05:14 Increasing revenue: quantity vs quality
09:23 Importance of game release frequency
12:12 The balance of developing proven games
16:00 Unique features in a crowded marketplace
16:57 Improving metrics for operator success
18:00 Optimising customer engagement through incremental changes
19:08 Enhancing B2B partnerships for operator growth
20:08 Closing the gap with external industry standards
23:40 Future plans for Pascal Gaming in 2026
24:43 Brand refresh and upcoming game releases