The Basics of Trademarks

Описание: In this episode, #ourveryown Deputy Managing Partner John Mbaluto, FCIArb, Partner Claire Mwangi, and Associates Wambui Mwariri, Blenda Nyahoro, and Melanie Mwenda dive into the world of trademarks, unpacking what a “mark” really means in simple terms: a sign that helps distinguish one business’s goods or services from another. It’s how a brand communicates, “This is my product” or “This is my service.” Through an insightful and lively conversation, they explore the key characteristics of trademarks, the different styles they come in, their value to businesses, and the importance of protecting your brand identity. Whether you're building a brand or simply curious about how trademarks work, this episode offers a clear and compelling guide to understanding what makes your business stand out.
#TrademarksExplained #BrandIdentity #LegalTalks #IntellectualProperty #LegalInsights #Trademarks #TrademarkProtection #TrademarkCharacteristics #TrademarksKenya

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Chapters
00:00 Introduction
01:40 Trademarks defined
02:50 Characteristics of Trademarks
04:29 Styles of Trademarks
11:56 Trademarks Protection
13:00 Local Registration at the Kenya Industrial Property Institute (KIPI)
16:31 International Registration
16:55 Well-known marks
18:35 International Registration under Madrid System
19:15 Other Multiple Countries Trademarks Registration Options
22:09 Benefits of Trademark Registration
24:42 Conclusion
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