LEGO’s $1 Million-a-Day Crisis — and the Strategy That Saved It

Описание: In the early 2000s, LEGO was losing more than $1 million every single day.
Decades of rapid expansion, scattered product lines, and costly side ventures pushed the company to the brink of bankruptcy.

But then came a bold new leader — Jørgen Vig Knudstorp, a 35-year-old CEO who transformed LEGO from a collapsing icon into the world’s most profitable toy brand.

In this powerful episode of MBA Case Study Insights, discover:

How LEGO’s success spiraled into chaos

1. The critical mistakes that nearly destroyed the company

2. The bold strategic moves that sparked a billion-dollar turnaround

3. The MBA-level lessons every entrepreneur and student can apply

This is more than a business case study story — it’s a masterclass in focus, leadership, and innovation.

MBA Case Study Insights brings you simplified storytelling of real business challenges and the strategies that shaped today’s most successful companies.

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