2017 Lamborghini Urus Test Drive (Motorfest)

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The 2017 Lamborghini Urus stands as one of the most important vehicles Lamborghini has ever built, a machine that redefined what a performance SUV could be and cemented the idea of the “Super SUV.” Although production deliveries began shortly after its unveiling, it carries the 2017 designation because that was the year Lamborghini officially revealed and released the production model to the world, which is why The Crew Motorfest also labels it as a 2017 vehicle.

From the outside, the Urus is unmistakably Lamborghini. Its low, aggressive stance immediately separates it from traditional luxury SUVs. The sharp, angular bodywork borrows heavily from Lamborghini’s supercar design language, with razor-edged lines, deep creases, and dramatic proportions. The front end is dominated by slim Y-shaped LED headlights and a wide, aggressive grille that gives the Urus a predatory expression. Massive air intakes, sculpted fenders, and a coupe-like roofline reinforce the idea that this is not an SUV pretending to be sporty, but a true performance machine wearing a taller body. Even at a standstill, the Urus looks fast, tense, and ready to pounce.

Under the hood, the Urus marks a significant first for Lamborghini. It is powered by a 4.0-liter twin-turbocharged V8, a departure from the naturally aspirated engines Lamborghini was known for at the time. This engine produces immense power and torque, allowing the Urus to launch with shocking speed for a vehicle of its size. The acceleration is brutal and immediate, delivering supercar-level performance while still offering the traction and stability of all-wheel drive. The exhaust note balances aggression and refinement, with a deep, commanding growl that reminds you this SUV comes from Sant’Agata Bolognese.

The driving experience is where the Urus truly earns its “Super SUV” title. Lamborghini engineered it to handle more like a sports car than a traditional utility vehicle, using advanced suspension systems, active torque vectoring, and rear-wheel steering to keep it planted and responsive. Multiple drive modes allow the Urus to transform its personality, ranging from comfortable and composed for everyday driving to sharp, aggressive, and track-focused. Despite its size, it feels remarkably agile, confident, and controlled, whether carving through winding roads or charging down a straight.

Inside, the Urus blends luxury, technology, and unmistakable Lamborghini drama. The cockpit is driver-focused, with a digital instrument cluster, multiple touchscreen displays, and a center console inspired by fighter jets. Premium materials cover nearly every surface, including fine leather, Alcantara, and carbon fiber accents. The steering wheel feels thick and purposeful in hand, while the seats provide both comfort and strong lateral support. Despite its performance focus, the Urus offers genuine practicality, with usable rear seats and cargo space that make it far more livable than any traditional Lamborghini before it.

As the world’s first Super SUV, the 2017 Lamborghini Urus represents a turning point not just for the brand, but for the entire performance SUV segment. It proved that an SUV could deliver supercar speed, handling, and emotion without sacrificing everyday usability.