Meet Mirage Medicinal | Balay Kreative Artist Resident

Описание: Mirage Medicinal, one of Balay Kreative’s artists in residence, knows that it takes a village to raise a business. Especially one that houses the dreams of its three passionate Filipinx entrepreneurs: Malcolm Joshua Weitz, Jon Heredia, and Sarah Meier. As a cannabinoid and culture company, Mirage Medicinal’s product and design spark a steady balance of street aesthetic and grounded family values. A branding translated from the personality and life story of Weitz, who as a born and raised San Franciscan, not only saw the healing effects marijuana had on his family members, but also experienced the unjust reality of possessing the drug as a Filipino-Jewish man.

Three years in, the company is operating from a place of “cannabis as medicine” and spreading their reach to elevate everybody through art collaborations, retail spaces, and community events. This endeavor to uplift and heal the community might be a road less traveled, but powered by the bayanihan spirit, Mirage Medicinal knows it’s one worth taking.

In an interview with Jada Montez, Sarah Meier, Mirage Medicinal’s Head of Communications and Community, doesn’t fret away from the challenges of being Filipinx and running a cannabis company in an emerging industry. Yet her belief for the future of Mirage and the SOMA Pilipinas community looms large. It’s an energy that paints a picture of what it looks like to build a dream from the ground up. The end result? A family portrait of possibility - one that we’re proud to hang up in Balay Kreative for all to see.

Read Mirage Medicinal's full artist profile on our blog:
balaykreative.com/stories-content/healing-san-francisco-through-cannabis-and-care-with-mirage-medicinal

Learn more at www.miragemedicinal.com

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