the ✨DELUSIONAL✨ confidence that built a multimillion $$$ brand your fave influencers are wearing

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In this episode, I sit down with Stefana Avera, founder of Liaison the Label, to talk about building a multimillion-dollar activewear brand from scratch—with zero experience in fashion or manufacturing. Stefana shares the raw, unfiltered journey of bartending to afford $80 product samples, crying over failed prototypes 3 years into development, and the delusional confidence it took to keep going when no one believed in her vision.

This isn't a story of overnight success. It's about slow, steady growth, building community before going viral, and trusting your gut even when you don't know the "equation." If you're thinking about starting a brand or just need a reminder that you don't need a perfect background to build something incredible, this episode is for you.

Shop Liasion the Label: https://www.liaisonlabel.com/
Follow Stefana:   / stefana.avara  

TIMESTAMPS:
0:00 - Intro: Meet Stefana & Liaison the Label
3:40 - How Stefana Started in Fitness (2017)
8:20 - The Moment She Decided to Build Liaison
12:00 - Bartending for $80 Product Samples
19:30 - 3 Years of Development & Almost Giving Up
24:30 - Building Community vs. Going Viral
32:00 - The Manufacturing Process (No Experience Required)
45:00 - Delusional Confidence & Founder Intuition

Read the extended interview here: https://thegrowthlist.substack.com/p/...

➜ everything you need to know ➜

✰ Rella: https://www.getrella.com
✰ Instagram:   / nataliebarbu  
✰ TikTok:   / nataliebarbu  
✰ Listen on Spotify: https://open.spotify.com/show/1rp8Txq...
✰ Listen on Apple: https://podcasts.apple.com/us/podcast...


➜ my email for business inquiries: [email protected]