Setting Up Conversion Goals in Google Ads | Lecture 6 | Google Ads Course 2026

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In this lecture, I’ll walk you through one of the most important parts of Google Ads success: setting up conversion goals correctly. This is Lecture 6 of the Google Ads Course 2026, where we move from theory into a practical account-level setup that directly impacts campaign performance and optimization.

You’ll learn why conversion goals matter, how Google Ads uses them to measure success, and what happens when conversions are not set up properly. I explain the complete process step by step inside the Google Ads Manager, including how to create conversion actions, choose the right goal category, configure conversion settings, and understand attribution basics so your data makes sense.

This lesson is particularly useful for beginners and anyone struggling to accurately track leads, form submissions, or website actions. If you want your campaigns to optimize correctly, scale efficiently, and deliver meaningful results, conversion tracking is not optional—and this video will help you set it up the right way.

By the end of this lecture, you’ll have a clear understanding of how conversion goals work in Google Ads and how to align them with your campaign objectives so you can make smarter optimization decisions going forward.

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Timestamps:
00:00 – Introduction & lecture overview
01:17 – Navigating Goals section
02:00 – View all conversion actions
02:39 – Choosing conversion category
04:33 – Creating lead form conversion
05:18 – Conversion settings explained
07:39 – Attribution models explained
10:31 – Deploying conversion code
11:25 – Summary & next lecture

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