Sales 101: How to Present Price Without Pressure

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Sales 101: How to Present Price Without Pressure (The Ledge Moment Explained)

Most sales conversations don’t fall apart because of price. They fall apart because the moment after price isn’t handled correctly.

In this final episode of the Sales 101 series, Sam Wakefield breaks down how to present options, talk about price calmly, and guide homeowners through the emotional “ledge moment” where anxiety spikes and decisions feel heavy.

This episode ties the entire Sales 101 framework together and shows you how to lead without pressure, avoid yes/no traps, and help buyers make clear decisions from confidence—not fear.

🎯 In This Episode:
Why pressure shows up after price—not before
How to present options without forcing a yes or no
Why over-explaining creates resistance
What the “ledge moment” is and how to guide homeowners through it
How calm leadership creates confident decisions

💬 Drop your biggest takeaway in the comments and tag a teammate who struggles with the price conversation.

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