Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework

Описание: Join us for a live session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.

Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.

You’ll learn:

Why traditional lead-gen is broken and what’s replacing it
How successful B2B teams are creating real demand (not just capturing it)
How brand and demand work together to drive pipeline efficiency
What does “expand” mean in the context of the growth stage and enterprise orgs
Real examples of what’s working right now from Refine Labs clients

We are live on the 25th of June at 6:00 pm CET.