Apple’s iOS 14 and Facebook Ads: What You Need to Know

Описание: Apple’s iOS 14 and Facebook Ads: What You Need to Know

YouTube Biz Traffic Mastery Course: https://whiteincorporated.com/youtube...

Recently, Apple has announced that they are rolling out big changes to data tracking permissions in iOS 14 that will allow users to opt-in or out of this kind of tracking. These privacy changes could adversely affect Facebook advertisers, publishers, and app developers, which caused quite a stir among the e-commerce industry, in the sense that advertising will be less effective and small businesses will suffer.

In this video, I am going to walk you through my personal assumptions about Apple’s newest policy update, whether there is really something to be concerned about or not. I’ll also show you how to adjust your attribution settings for campaign optimization and track people to their purchases as an alternative solution to changes made by Apple.

I’d love to hear your comments on other challenges you might be having with running your ads on Facebook. Subscribe to my channel for more videos about sales and digital marketing.

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Scott White is a professional business marketing consultant who demonstrated a strong understanding of digital growth and marketing strategies. He is driven to help others succeed in their life and business, leading him to establish White, Inc, a business consulting firm that offers digital strategy solutions, keynote speaking, and consultations for clients ranging from mid-market to enterprise-level businesses.

His broad entrepreneurial experience has enabled him to hone his marketing skills and be seen as one of the best marketing consultants worldwide. Scott can help you gain a competitive edge and position your business competitively in the global market.

Ready to take your business to the next level and make some changes? Scott White - White Inc. is accepting applications now to work with brands, business owners, and influencers. Serious peeps only! We work primarily with businesses who are earning $250k and are ready to hit a million-plus in the next year or two. We focus on profits and what it will take to get you to the next level.

Reach out to us anytime on our website www.whiteincorporated.com to find out more about our success stories and clients we work with, plus how we can help you streamline your business and put you on the path to success.

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