"GO BEYOND THE COVER" Campaign with Zombie Boy by Fashion Channel

Описание: Dermablend, Zombie Boy, and a crew of makeup artists teamed up with London based Infinite Realities. Using ground-breaking Photogrammetry Scanning technology, 72 high resolution cameras simultaneously captured every inch of zombie boy’s body. After hours of blending, molding and transforming these images, the 3D Zombie Boy clone is now yours to uncover.


Created by an American dermatologist, Dermablend Professional has been recognized as the expert in coverage cosmetics since 1981. Today, Dermablend Professional is the #1 Dermatologist recommended coverage brand in the United States.
For the past 30 years, Dermablend Professional products have been recognized for their high performance in wear and coverage as well as for their dermatological and efficacy standards. While trusted by dermatologists for those with acute skin conditions, Dermablend Professional has become a brand for the everyday woman looking for reliable coverage. Its superior coverage and flawless results has made it a favorite among professional makeup artists and celebrities.
For this initiative, Dermablend Professional recruited Rico Genest, also known as Zombie Boy, the 26-year-old model and fashion muse best known for his head-to-toe skeletal tattoos.
Rico’s view on his tattoos: "They’ve been a part of me forever – before I even got them done. They reveal how I feel on the inside. I’m so used to how I look now that I don’t see them anymore. It’s like if you met someone with purple hair – after ten minutes you’d think, "Oh yeah, they have purple hair. So what?”

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