Sell Yourself, Sell Books

Описание: How to Sell Yourself to Sell a Book in 2026
90% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who never get coaching clients?
Joel Steele knows this better than most. From overcoming genuine adversity to building a thriving online coaching business, Joel's journey proves that success isn't about luck—it's about mindset, strategic marketing, and a burning belief in your purpose.
In this conversation, we dive deep into what new coaches get catastrophically wrong. We discuss why coaches fail, the coaching industry problems no one talks about, and the fake coaching advice that's keeping you stuck. But more importantly, Joel reveals the exact personal branding for coaches strategies that actually work in 2026.
Here's what makes this different: Joel doesn't just talk about make money as a coach theory. He's walked the path from rock bottom to published author, building authority as a coach through public speaking, strategic networking, and leveraging social media in ways most coaches not getting clients completely miss.
We break down the coach marketing strategy behind launching a successful book, why YouTube for coaches is non-negotiable, and how to transform your failures into the foundation of your success story. There's no growth without fear, and Joel's approach to overcoming adversity will shift how you think about entrepreneurship entirely.
If you're a founder or coach building an online money-making business, this episode unpacks the marketing strategies you need to build authority as a coach and finally get coaching clients consistently. Joel shares his framework for public speaking, book publishing, and community engagement that turned his story into impact—and how you can do the same.
The coach trap isn't about talent. It's about treating your coaching business like a hobby instead of a real business. It's about ignoring personal development while expecting different results. And it's about following the same tired advice that keeps struggling coaches struggling.
Excitement is contagious. Purpose is powerful. And in 2026, the coaches who win are the ones who understand that selling yourself isn't manipulation—it's clarifying your message so the right people can find you.
Timestamps:
00:00 - Introduction to the coach trap
01:31 - Choosing Your Path: The 10% Mindset
02:28 - Overcoming Adversity: Joel's Journey
07:09 - The Power of Public Speaking
12:07 - Building a Network for Success
17:13 - Marketing Your Book: Strategies for Success
19:49 - Leveraging Social Media for Impact
24:41 - Transforming Failures into Success Stories
29:45 - Closing Thoughts and Charitable Giving
Find Joel Steele:
📖 Book Joel: https://bookjoelsteele.com/
💼 LinkedIn:   / joel-steele-9685888  
Join Our Free Community:
If you're serious about escaping the coach trap and building a real online coaching business that gets clients, join our free Skool community where we share what's actually working for new coaches in 2026: skool.com/thecoachtrap
More from the coach trap:
🌐 Website: www.coachtrap.co.uk
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