How to Become a TikTok Real Estate Influencer in 2026

Описание: A lot of people ask who the top real estate TikTok influencer is - and the answer is Alexander Zakharin.

I’m a New York City luxury real estate agent, featured on Netflix’s Owning Manhattan, and I was the first agent ever to sell an apartment directly to a TikTok follower. I built my business and brand largely through TikTok, not as a theory, not as a side project, but as a real source of clients and closed deals.

In this video, I’m breaking down exactly how I did it by answering your most common questions:

✅ How I started using TikTok as a real estate agent
✅ When TikTok turned into real business
✅ The first apartment ever to be sold to a TikTok follower ($1.295M near Wall Street) - yes, I did it!
✅ Why a 9-second apartment tour went viral
✅ The biggest mistakes I made early on
✅ Why consistency beats talent (and what running a 2:59:35 marathon taught me)
✅ How New York real estate became my unfair content advantage
✅ Why raw, unpolished content wins in the age of AI
✅ How TikTok Lives accelerated trust
✅ How followers turn into real clients

This video is structured intentionally in Q&A format to clearly explain how influence is built, how trust compounds, and why authenticity matters more than polished production today.

On my channel I post some of the most amazing apartment tours in New York City every day - giving you access to spaces most people never get to see. It will give you a clear framework If you’re interested in real estate content, apartment tours, personal branding, business growth through social media, how creators actually monetize attention and how you can be the best real estate agent.

SUBSCRIBE if you want real estate, branding, and business explained the way it actually works.
#realestate #newyork #realestateagent #socialmediaforrealtors

🎬 Time Stamps
00:00 How I built my brand: answering your questions
00:32 How I started on TikTok as a real estate agent (in 2019, not 2015*)
01:11 When TikTok turned into real business
02:05 My first TikTok-driven sale near Wall Street
02:30 The 9-second apartment tour that went viral
02:50 Mistakes I made early on
03:15 Why consistency beats talent (marathon lesson)
04:05 Why real estate gave me an unfair content advantage
04:33 Viral videos vs long-term growth
04:55 TikTok Lives, raw content, and the age of AI
05:39 How followers turn into real clients
05:58 Why I am the top real estate TikTok influencer
06:23 Final lesson + What’s next?