How Microsoft Got Blackmailed Into Buying Nokia

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Did you know that Microsoft used to own Nokia? In fact, they paid a whopping $7.2 billion for Nokia and just a couple of years later, they would end up writing off the entire purchase amount plus more as a loss. As such, Nokia is no doubt one of Microsoft’s worst acquisitions of all time. It’s easy to see that Nokia was a bad acquisition in retrospect but what if I told you that it was clear in real time as well but Microsoft went ahead with the acquisition anyway. Why you ask? Well, Nokia basically blackmailed Microsoft into buying them. You see, in the early 2010s, Nokia became the top Windows Phone maker. In fact, at the peak, they controlled 90% of the Windows Phone market. So, all they had to do to force Microsoft’s hand was threaten to move over to Android which is exactly what they did. Microsoft was hopeful that they would be able to make strides with control of the hardware side of Windows Phone but this ended up being a huge miscalculation. This video explains the story of Microsoft acquiring Nokia and the brutal consequences of this acquisition.

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Timestamps:
0:00 - An Utter Fail
1:48 - A Desperate Plunge
5:44 - A Hail Mary
9:03 - Blackmailed

Resources:
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Thumbnail Credit:
Don Emmert
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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