What is the best way to create a modern legacy company? By Lucas Conley

Описание: Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

#DESCRIPTION
Lucas Conley explains why it is better to build a modern legacy company from the beginning. He talks about how it can be much harder to add value to beliefs when a company is already in existence and has been based on a drive for profit and short term goals.

Subscribe for more Sarder TV: http://bit.ly/1osk5yg
Follow our Official Twitter: http://bit.ly/1tIwTzK

Check out exclusive Sarder TV content:
Web - http://bit.ly/1xpv37D
Facebook - http://on.fb.me/1EbljQi

#ABOUT SARDERTV
Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, Sarder TV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry.
Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012.
Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.