A Customer-Led Growth Conversation with Forrester | Extole

Описание: Read Forrester’s report on the total economic impact of customer-led growth marketing: https://tinyurl.com/yckw26kt

Tune into this conversation with Extole’s CEO Matt Roche and Forrester’s VP Principal Analyst Mary Pilecki. They discuss:
• The impact Forrester has seen with their customer-led growth (CLG) – also referred to as customer-obsessed growth – initiatives.
• Customer-driven influence compared to big tech marketing.
• How to measure the long-term enterprise value of your customer base.
• The three journeys customers take with brands, including the transactional journey, the engagement journey, and the advocacy journey.
• Where to implement customer-led growth strategies within your customers’ experience.
• How to test, learn, and grow with customer-led marketing.

#CustomerLedGrowth #CustomerObsessedGrowth #Forrester #Extole #ExtoleInc #Marketing #CustomerAdvocacy #AdvocacyPrograms #SocialProof #CustomerLoyalty #CustomerAcquisition #SustainableGrowth
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Fight skyrocketing paid media costs by turning your customers into advocates with Extole, the Customer-Led Growth Platform.

With Extole’s SaaS platform and experts, you can create personalized cross-channel programs for customer engagement so you can harness the full power of your current customers and drive the bottom line. Extole helps you connect with your best advocates, scale and measure word-of-mouth to acquire new customers, and increase brand loyalty using your greatest competitive advantage: your customers.

With Extole, you can revenue and generate an important and unique source of first-party data. Plus, you’ll be in good company. Brands such as Discover, Acorns, Uniqlo, Zoom and Square are already using Extole to power their Customer-Led Growth programs.

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