The New Amazon PPC Playbook for 2026 | Scaling Profitably with Noemi Bolojan | SpectrumBPO
Автор: Spectrum BPO
Загружено: 2026-02-13
Просмотров: 69
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Over the last few years, the platform has quietly shifted from a simple keyword auction system to something far more complex an algorithmic intent engine powered by automation and AI.
Yet most sellers are still running strategies from 2020.
In this episode, I sit down with Noemi to break down:
• The biggest shift in how Amazon PPC actually works today
• Why increasing ad spend doesn’t always increase profit
• The structural mistakes that keep brands stuck at a revenue ceiling
• The difference between pushing budget vs building a scalable growth system
• How automation is changing the role of PPC experts
• What serious brands do differently when scaling
This is not a beginner PPC episode.
This is about systems, structure, and strategic growth.
If you’re serious about building a profitable brand, not just spending more on ads this conversation will change how you look at your account.
🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐍𝐨𝐞𝐦𝐢: @noemibolojan
🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐒𝐩𝐞𝐜𝐭𝐫𝐮𝐦: www.spectrumbpo.com
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