Steve Jobs' Radical Marketing Secret: Why He HATED Traditional Sales (1994 Interview)
Автор: Business Class Mindset
Загружено: 2025-10-23
Просмотров: 43082
Описание:
Steve Jobs had a radical view on marketing and sales—one that few tech companies followed in the 90s, but which ultimately built the most valuable company in the world.
In this powerful 1994 interview clip, Jobs reveals his scathing criticism of companies that let marketing drive product development. He believed this "flash over substance" approach led to "soulless gadgets" and prioritized volume over value.
Learn how Jobs insisted that Apple's focus must start with a great product—like the original Macintosh, which sold 70,000 units in its first year—and only then could storytelling and innovative marketing build a lasting legacy.
This product-first philosophy is the secret sauce behind Apple's massive success and the reason its valuation soared to $406 billion by the time of his passing in 2011.
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