Merger and Acquisition: How to use the Value Chain developed by Michael E Porter

Описание: Michael Porter has extended his Value Chain model to encompass mergers and acquisitions, enhancing the traditional framework. The core principles of Porter's Value Chain are accessible on this channel, with the link available below the video.

In mergers and acquisitions, the Value Chain developed by Michael E. Porter can be utilised to analyse and integrate both companies' business activities. It helps identify the primary and support activities that create value and find synergies that can lead to a competitive advantage post-merger or acquisition. The choice between a merger and an acquisition is not crucial within the framework of the model.

Michael E Porter's Value Chain (1985)
   • Michael E  Porter's Value Chain model anal...  

Section:
0:00 Introduction of the author and the purpose of the model
0:50 Upstream and downstream activities
1:42 Strategic Business Decisions
3:10 A variety of synergies
4:02 Two primary effects of a merger or an acquisition
6:35 Example Vestas - Wind turbine manufacturer
9:10 Example Vestas - Value Chain after the merge
12:05 A criticism of the model

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