Build and Manage Audience Segments in Real-Time CDP | Adobe for Business

Описание: Adobe Real-Time CDP helps marketers build audience segments fast. See how composition and the rule builder curate, rank, and activate audiences. Learn how to:

• Scan the Audiences dashboard for quality insights
• Compare two approaches, Audience Composition and Rule Builder, and when to use each
• Build a rules-based segment with drag‑and‑drop attributes
• Size and refine audiences by including/excluding attributes
• Choose evaluation strategies to match your use case
• Curate with composition: merge, split, rank, and waterfall existing audiences
• Activate to destinations with the right fields
• Govern with tags/folders and scale via APIs

Chapters:
0:00-0:11 Introduction to Audiences in Adobe Real-Time CDP
0:12-0:25 Audiences dashboard & quality insights
0:26-0:56 Two approaches: Composition vs. Rule Builder
0:57-1:25 Rule Builder demo
1:26-1:42 Audience sizing & refinement
1:43-2:10 Audience evaluation strategies
2:11-2:38 Composition: merge, split, rank, waterfall
2:39-3:34 Activate to destinations

Learn more about Adobe Real-Time CDP audience management: https://business.adobe.com/products/r...

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/