From Amazon to Direct Sales: With Jason Morrisby, Founder | Think Big With Dan and Qasim

Описание: In this conversation of "Think Big With Dan and Qasim", Jason shares his journey of building a home fragrance company, starting from selling on Amazon to transitioning to direct sales.

He discusses the challenges and strategies involved in marketing, customer engagement, and the vision for expanding into physical retail.

Jason emphasizes the importance of understanding customer demographics and diversifying sales channels while maintaining product freshness through regular releases.