Brand intelligence: unleash the power of data and transform your branding activities

Описание: How much money is your brand worth? Brand Intelligence is kind of that. But much more. It is using data to stir your brand activities. From tracking and attribution all the way to brand valuation, we talk about how to formulate an overarching model for brand intelligence by combining brand tracking and marketing tracking to estimate the financial value of your brand.

0:00 Intro
1:01 Tracking and attribution
1:45 Brand tracking
2:21 Marketing mix modeling
3:03 Brand valuation
3:52 Summary


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