How RCB Wins Every Year (without winning the trophy)

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Video introduction:
How did RCB become one of the most valuable IPL teams despite zero trophies? This business case study reveals Vijay Mallya's genius plan for Royal Challengers Bangalore.

Discover RCB's unconventional strategy: focusing on luxury, bold marketing, and building a powerful lifestyle brand instead of just winning games. Learn how this approach created sky-high RCB brand value (rivaling IPL champions like MI & CSK), massive global social media engagement, premium ticket prices, and unparalleled fan loyalty – the RCB phenomenon.

This video dives into the marketing and brand building secrets behind RCB's incredible business success.

In this video, we cover:

Mallya's unique RCB brand vision.
Tactics behind RCB's massive fanbase.
Why RCB's valuation is high without trophies.
Benefits of a sports lifestyle brand.
Key business lessons from RCB's case study.

Chapters:
0:00 Intro
4:15 How IPL team earns
5:27 IPL franchise = gamble
7:22 RCB Strategy
10:46 Lessons


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