CIE IGCSE Business Studies: Marketing Mix: Product (3.3a)

Описание: SPECIFICATION: 3.3a Marketing Mix: Product
Welcome to the twelfth studying video for the CIE IGCSE Business Studies series by Yi MakesItEasy. My name is Yi, and welcome to my channel!

In this video, I introduced the twelfth specification (3.3a). The specification 3.3 is actually just one specification under the name 'Marketing Mix'; but because it has a huge content, I split it up into 3.3a, 3.3b, 3.3c, 3.3d, and 3.3e. Stay tuned for the rest!

In this video, I focused on the cost & benefits of developing new products, brand image, the role of packaging, the product life cycle, and how the stages of the product life cycle can influence marketing decisions. Check out this interesting video relating to products on the marketing mix, you wouldn't want to miss out!

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