Audience Bridge Insights #12 - How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)

Описание: Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.

In this episode of Audience Bridge Insights, Nathan breaks down:

Why cost per lead is lying to you (and what to track instead)
How creative became more important than targeting on Facebook
Why "cheap" traffic sources quietly destroy monetization
The deliverability mistake that kills inbox placement
What smart operators do differently (and how they outbid competitors)

Key story: One newsletter increased their cost per lead by 30% and revenue went up 10x. Why? They stopped optimizing for "anyone who would sign up" and started optimizing for "people who would actually engage."

Topics covered:

0:00 - Intro: The cost per lead trap
3:45 - What's changed in paid media (Facebook evolution)
9:21 - Optimizing for engagement vs. signups
10:18 - The 10x revenue story (CPL up 30%)
13:03 - Building proper revenue attribution
19:07 - Scaling campaigns without losing quality
25:21 - Defining quality traffic sources
32:30 - The deliverability mistake killing newsletters
37:01 - Why CPMs are the wrong metric
41:01 - Why open rates are misleading
46:39 - What smart operators do differently
47:54 - The invite-only newsletter strategy
49:01 - Rapid fire questions
50:40 - Where to find Nathan

Perfect for: Newsletter publishers, content creators, digital media operators, anyone running paid acquisition for email lists

Guest: Nathan May - Founder, The Feed Media
LinkedIn -   / nathan-may1  
X (formerly Twitter) - https://x.com/_May_Ham
The Feed Media - https://thefeedmedia.com/

Host: Chris Miquel - Founder, Audience Bridge
LinkedIn -   / chrismiquel  
X (formerly Twitter) - https://x.com/miqchris

🔗 Learn more: https://www.audiencebridge.io
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