Cross-selling: How to Cross-sell Like a Pro

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Cross-selling involves selling related, complementary products or services based on a customer's interest in or purchase of one of the company's products. For example, imagine that you bought a new smartphone. In this case, the offer of a memory card, screen protector or case related to the smartphone and your purchase is a cross-selling method. You can also increase your sales by applying this method in your own business. Additionally, note that this approach is valid for any business, regardless of size. The logic behind this sales technique is that you make new offers to the person you are already selling any product to, that is, the old customer. Naturally, in business, it is much more difficult to sell to new customers than to satisfied old customers.
The cross-selling approach is effective not only in face-to-face physical sales, but also in online sales. For example, Amazon and a number of e-commerce companies, when you buy any product, also show you some complementary and related products on the site. Let's say you buy a coffee machine online. At this time, products such as various coffees and milk mixers are offered at discounted prices. This naturally increases sales.
In conclusion, when cross-selling is done fairly, it is beneficial for both the company and the customer. It is beneficial for the company because more sales means more revenue. It is useful for the customer because offering a product that matches the customer's needs and desires, which he does not even know about, means that his needs are fully met. This, of course, means better customer satisfaction.

#marketing #Cross-Selling