The 10-Day Step Most People Never Hear About (Better Beef?)

Описание: In this conversation, Kirk speaks with Jason and Ethan Coombs, a father-son duo running Coombs Farms in Colorado. They discuss the farm's legacy, sustainable practices, and the importance of direct marketing to consumers. The Coombs family emphasizes the significance of community collaboration and the challenges they face in the agricultural business. They also delve into the butchering process, meat quality, and their vision for the future of the farm, highlighting the importance of passing down their farming legacy to the next generation.


Takeaways

Coombs Farms has been operating since 1914, focusing on sustainable practices.
The family emphasizes the importance of direct marketing to consumers.
Diversification is key to the farm's sustainability and growth.
Community collaboration plays a vital role in their farming operations.
The butchering process is crucial for maintaining meat quality.
Freshness and natural feeding practices set their meat apart from larger producers.
Success for the Coombs family means continuing the farming legacy for future generations.
They face challenges in marketing and connecting with consumers.
Education about meat cuts and quality is essential for consumer understanding.
The family works together to ensure the farm's success and profitability.

Sound bites

"It's a growing process."
"Our meat is fresh."
"We have to be profitable."


Chapters

00:00 5 Generations Since 1914: Meet Coombs Farms
01:42 The Big Shift: Direct-to-Consumer + Vertical Integration
02:48 Beyond Beef: Pork, Lamb, and Meeting Customer Demand
04:40 Hay + Grain + Livestock: Controlling Inputs, Staying Stable
06:34 Family + Neighbors: Shared Equipment, Shared Risk
08:57 Selling a Quarter/Half: Educating Customers (Freezer-Fill Reality)
11:27 Why Their Beef Is Different: Aging, Freshness, No Additives
17:58 Growth Pains: Marketing, Inventory, and Building the Pipeline
22:10 The Future: What Success Looks Like