Increase SEO Efficiency with Crawl Budget Optimization

Описание: Crawl Capacity Limit
The crawl capacity limit can go up and down based on a few factors:

Crawl health: If the site responds quickly for a while, the limit goes up, meaning more connections can be used to crawl. If the site slows down or responds with server errors, the limit goes down and Googlebot crawls less.

Limit set by site owner in Search Console
Google's crawling limits

Secret Trick to Maximizing Crawlability
Ideally the crawl efficiency is best maintained when all webpages are accessible within 3 clicks from the Home page:
This can be achieved by using the Flat Site Structure

But first we must analyze the present site structure using Screaming Frog.

In the next slides we will go into the process.

Open Screaming Frog with the Following Specifications:
Start Crawling
Go to Visualizations - Open Crawl Tree Graph

Easiest Way to Increase Crawl Efficiency
In case the website has a deep site structure as shown, the best we to improve the crawl budget is to implement an HTML Sitemap.
What is an HTML Sitemap?
An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page!

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