Shiny Object Syndrome at Scale: 90% of AI Spend Delivers Zero ROI
Автор: Your Customer, Your Success
Загружено: 2025-11-28
Просмотров: 100
Описание:
In this clip from Your Customer, Your Success, Brooke Sellas talks about the widening gap between AI spending and AI results. Companies are pouring billions into artificial intelligence, often with the hope that automation will reduce costs and increase efficiency — but many aren’t seeing meaningful outcomes.
Brooke shares a recent data point she discussed on LinkedIn: despite massive investment across the U.S., a large percentage of companies report little to no return from their AI initiatives. It’s becoming a real pattern — what she calls “shiny object syndrome at scale.”
This clip highlights the growing need for thoughtful, grounded AI adoption instead of defaulting to automation as a quick fix.
🎧 Full Episode
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#CustomerExperience #CXPodcast #AIPerspectives #BrookeSellas #AIRealityCheck #AutomationTrends #ShinyObjectSyndrome #YourCustomerYourSuccess #customersuccess #shorts #podmatch
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