Episode 28: 4 Marketing Metrics Every Nonprofit Needs to Measure

Описание: Digital marketing tools like social media platforms, websites, and email marketing are here to stay. Morgan shares with our audience of nonprofit professionals the 4 most important Facebook metrics to consider, regardless of the size of the organization.

In this episode, Amanda Lopez and Morgan Ellis discuss the challenges nonprofits face in marketing, particularly the importance of using data to inform their strategies. They explore key metrics that nonprofits should focus on, such as reach, engagement, and follower growth, and emphasize the need for intentionality in marketing efforts. The conversation includes real-life examples of how data-driven decisions can lead to improved marketing outcomes, as well as the significance of setting clear goals and maintaining a consistent posting schedule. The episode concludes with encouragement for nonprofits to embrace their storytelling capabilities and utilize data effectively.

TAKEAWAYS
➔ Nonprofits often struggle with marketing due to limited resources.
➔ Understanding your audience and purpose is crucial for effective marketing.
➔ Data storytelling is essential for nonprofits to convey their impact.
➔ Key metrics to track include reach, engagement, and follower growth.
➔ Engagement metrics help assess how well content resonates with the audience.
➔ Calls to action should be included in every post to drive engagement.
➔ Real-life examples illustrate the importance of adapting marketing strategies based on data.
➔ Setting clear goals helps measure the success of marketing efforts.
➔ Consistent posting is necessary to gather reliable data for analysis.
➔ Nonprofits can leverage their unique stories to enhance their marketing efforts.

EPISODE CHAPTERS
➔ 00:00 Introduction to Marketing Challenges for Nonprofits
➔ 02:40 Understanding Data in Marketing
➔ 05:50 Key Metrics for Nonprofit Marketing
➔ 09:00 Engagement and Reach: The Importance of Metrics
➔ 11:50 The Role of Calls to Action
➔ 14:50 Real-Life Examples of Data-Driven Marketing
➔ 18:00 Setting Goals and Measuring Success
➔ 20:50 The Importance of Consistent Posting
➔ 24:00 Conclusion and Final Thoughts

Connect with Amanda Lopez and Morgan Ellis on LinkedIn for more insights
🤝 Amanda Lopez, President of Transform Consulting Group
LinkedIn.com/in/amanda-lopez-116a315
🤝 Morgan Ellis, Communication Manager for Transform Consulting Group
LinkedIn.com/emorliscole

Wine of the Episode 🍷 Amanda and Morgan are drinking Funkelwürtz Zero Non-Alcoholic Wine (https://www.skurnik.com/sku/funkelwur...)

REFERENCED TOOLS & RESOURCES
🔗 Marketing 101: 5 Tips to Build Your Brand: https://www.transformconsultinggroup....
🔗 Marketing 101: 4 Steps for Your New Year Marketing Efforts: https://www.transformconsultinggroup....
🔗 Marketing 101: 5 Ways to Enhance Your Social Media: https://www.transformconsultinggroup....
TransformConsultingGroup.com

W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one glass of wine at a time. New episodes drop twice monthly with expert guests sharing nonprofit solutions you can implement immediately. Subscribe on your favorite podcast platform and leave a 5-star review to help other nonprofit professionals discover these conversations.

#nonprofitmarketing #dataanalysis #socialmediametrics #audienceengagement #marketingstrategy #digitalmarketing #nonprofitchallenges #storytelling #callstoaction #marketinggoals #socialmediamarketing #facebook #meta

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