Manufacturing Innovation at The Ford Rouge Factory Tour | Visitor Experience

Описание: To mark its Centennial, the Ford Motor Company joined with The Henry Ford, BRC and visionary environmentalist architect William McDonough to celebrate the Ford Rouge Factory’s transformation into a 21st century model for sustainable manufacturing. Collaborating with Ford leadership; Ford’s marketing, innovation and design teams; and sustainability experts, BRC crafted a story of reinvention that has drawn millions of visitors since the Factory Tour first opened in 2004.

At the time of its opening, the new Rouge had the largest living green roof in the world, spanning 10.4 acres. The factory continues to serve as a testing ground for what works in sustainability. The Factory Tour was the world’s very first Gold LEED attraction. It tells a story of vision, perseverance and possibility, a story that truly resonates with visitors who come to hear the epic tale of what William McDonough calls the “next Industrial Revolution—a new paradigm of productivity, based on the processes of nature.”

A key component of this tour is the “Manufacturing Innovation” theater, a spectacular experience that immerses the audience in the cutting-edge innovation and production of the game-changing aluminum-based F-150. Surrounded by 360-degrees of dazzling imagery, as well as stunning visual and sound effects, visitors meet the people and technologies behind the F-150 truck. Through the magic of 3D form projection mapping, laser effects, and moving industrial robots, visitors experience the creation of a new F-150 – from concept to final testing – before their very eyes.

Learn more: https://www.brcweb.com/project/ford-r...