Ep 472 The Real AI: Authenticity + Intention in Life & Business with Brian McRae

Описание: The Real AI: Authenticity + Intention in Life and Business



In a world where AI can write emails, produce video, and even mimic your voice, the greatest competitive advantage left is being human. Brian McRae reminds us that emotional loyalty, being known, valued, remembered, is what creates opportunity, referrals, purpose, and a life of meaningful success. Social media may get you attention, but it will never create devotion. Relationships do.



If you’ve been feeling alone, stuck, or unsure how to expand your circle of opportunity, this conversation is your roadmap back to connection.



Key Points with Reflection Questions:

Emotional Loyalty Is More Powerful Than Marketing. Most loyalty is transactional or habitual. But emotional loyalty, the kind your favorite small restaurant gives you when they remember your name and your kids, is what transforms your business and life. Brian built an entire mortgage business through emotional loyalty created at his monthly event. Reflection Question: Who in your life deserves more intentional appreciation from you this week? Authenticity + Intentionality = The New AI. Brian says the most important “AI” in business isn’t artificial intelligence. It’s Authentic and Intentional actions. A handwritten note, a thoughtful question, or genuine curiosity carries more power than any automated funnel. Reflection Question: Where can you replace automation with authentic intention? The World Rewards Generosity, Not Neediness. Most networking fails because people lead with “What’s in it for me?” Brian teaches the opposite: Lead with gratitude, curiosity, and generosity, and doors open that marketing can’t touch. Reflection Question: What’s one simple generosity action you can take in the next 24 hours? Referrals Come From Partners, Not Clients. Most people confuse their client with their referral partner. Referral partners don’t want to be sold to. They want partnership, support, and value. Brian’s business grew by helping other professionals grow theirs. Reflection Question: Who are your true referral partners, and how are you helping them win? Relationships Require Rhythm and Systems. You don’t need the perfect CRM. You need the one you actually use. Brian says: Identify your top relationships, Create a connection plan, Put follow-up time on your calendar, Track what matters, and Your calendar reveals your priorities. Your CRM reveals your influence. Reflection Question: What relationship rhythm do you need to protect weekly? Success Requires Facing Challenges, Not Avoiding Them. Brian has worked with and coached thousands of successful people. Their secret? They don’t avoid challenges — they grow through them. They look for opportunity in the obstacle. Reflection Question: What challenge are you resisting that might actually be your path to growth Faith, Wisdom, and Mentors Shape Everything. Brian openly shares that faith transformed his life, and that mentors changed his direction. Success isn’t achieved alone. It’s shaped by the wisdom of people who’ve walked the road before us. Reflection Question: Which wise voice should you be listening to more closely right now?

Money Learning from Brian McRae:

Brian uses Profit First not because it’s trendy, but because he never wants financial surprises again.

· Profit First gave him:

Peace of mind Predictable cash flow Confidence his taxes and expenses were covered The freedom to build a coaching business in alignment with his strengths

He described Profit First as a system that eliminates stress and supports life-aligned decisions.

In Richer Soul terms: It’s a structure that creates space for purpose.



Key Takeaway:

Success is not built on followers, funnels, or tactics.

Success is built on intentional generosity, consistent relational rhythms, and becoming someone others want to advocate for.

Emotional loyalty is the last unfair advantage in a world of automation.



Bio:

Brian McRae built an award-winning, referral-based mortgage practice that placed him among the top 1% of originators nationwide. But along the way, he discovered a surprising truth: success isn’t about being the best salesperson in the room—it’s about becoming the most trusted advisor in someone’s life.

Today, Brian coaches loan officers, financial advisors, and attorneys on how to build rich relationships that generate referrals and grow their businesses—without sacrificing their faith, family, or fitness. His clients learn how to attract business instead of chase it, freeing up time and energy for what matters most.

Through his frameworks, the Trusted Advisor Playbook and the Momentum System, Brian gives leaders a step-by-step plan to win more clients by first winning more trust.

If you want to grow your practice through trust instead of tactics, Brian is the coach who can...