How FITTR is DISRUPTING the 20,000 Cr Indian Fitness Market | Fittr Case Study

Описание: We break down the business. service & marketing strategy of Fittr in this video.

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Chapters:
00:00 - Introduction to Fittr's journey
01:30 - India's Fitness Market Explained
02:15 - India's Different Fitness Services Explained
04:57 - Fittr's Personal Coaching Model Explained
06:50 - How Fittr's Recruiting Trainers
07:18 - How Much Do Fittr Trainers' Earn?
08:24 - Fittr's Target Audience Explained
09:56 - Fittr's Marketing Strategy
10:28 - Fittr's Secret Branding Tactic
11:51 - What is an Employee Advocacy Program?
14:00 - Fittr is Going Into Hardware?
17:31 - Community Model Explained
19:25 - Fittr Made $1M at 0 CAC?
20:18 - How to Grow Communities
22:15 - Dhruv Guesses Fittr's Audience Age
23:18 - Who Should Build Communities
25:20 - The Best Way to Start a Community

Follow Dhruv on LinkedIn-
  / shahdhruv04  
Follow Rakshit on LinkedIn:   / rakshit-lodha-360241187  

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Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.

Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.

Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.

With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.

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