Reputation Marketing That Grows Practices (and Ortho) Dr. Len Tao on Reviews, Google & Patient Trust

Описание: Welcome to the Orthodentistry Today podcast with host Dr. Dan German—an orthodontist on a mission to help general dentists confidently bring orthodontics into any practice model, from solo offices to enterprise organizations.

In this episode, Dr. German sits down with Dr. Len Tao—a former practicing dentist turned marketing leader and one of dentistry’s most trusted voices in reputation marketing and practice growth. If you’re not actively shaping your online reputation, someone else is… and they may not have your best interests in mind.

Len shares his real-world journey from owning a fee-for-service practice to building software that helped practices generate more reviews (and eventually being acquired by Birdeye). Along the way, he breaks down what actually drives visibility and trust online—and how to avoid the most common mistakes practices make with marketing.

In this episode, you’ll learn:

Why reputation marketing (proactive) beats “reputation management” (reactive)

The real first step to successful marketing: commitment + readiness

What top 1% practices share: an entrepreneur mindset and systems-driven leadership

Why “education without action is just entertainment” (and how to implement what you learn)

How to handle negative reviews without making things worse (HIPAA-safe strategies)

The marketing fundamentals that still work in 2026: Google presence, reviews, and lead handling

How teams create “raving fans” (and why empowering front-facing staff matters)

Why ortho and longer patient relationships create more opportunities for trust—and reviews

Whether you’re growing general dentistry, adding orthodontics, or building a stronger brand in your community, this conversation will help you take smarter action—and avoid expensive trial-and-error.

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💬 Comment below: What’s your biggest challenge right now—reviews, Google visibility, or converting new patient leads?

To learn more and stay updated on the Orthodentist Growth Summit in September, visit OrthoBrain.com.

#OrthodentistryToday #DentalMarketing #ReputationMarketing #OnlineReviews #GoogleBusinessProfile #PracticeGrowth #OrthodonticsForGPs #DentalPracticeManagement #PatientExperience #OrthoGrowth
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Chapters

00:00 Introduction to Orthodentistry Today
01:27 Meet Dr. Len Tau: A Marketing Powerhouse
02:50 Dr. Tau's Journey from Dentist to Consultant
10:20 Common Traits of Successful Practices
12:42 Identifying Major Pitfalls in Dental Practices
16:08 Actionable Steps for Effective Marketing
20:15 The Importance of Reputation in Marketing
22:55 Handling Negative Reviews Effectively
26:43 Understanding BirdEye and Its Role in Reputation Marketing
30:03 Building Relationships with Patients