Jason Stein Tells Us About the Art of Entrepreneurship

Описание: The founder of ad agency Laundry Service and media company Cycle, Jason Stein is currently the partner of his own investment management group, Steins Co., where he serves on the Board of Directors for various brands, including Ovadia & Sons, John Elliott, Front Office Sports and more.

Prior to this, the self-made businessman got his start in 2010 at a time when social media was an untapped market. With a desire to create social content for brands, he began searching for clients on Craigslist and eventually landed upon a goldmine opportunity with Foot Locker. After building a solid portfolio of clients, he managed to pitch and land an account with Nike’s Jordan Brand. Soon after, Beats by Dre reached out and within four years Laundry Service grew from 15 to 550 people.

After a decade of running Laundry and Cycle, Jason sold his company and began Steins Co. where he began investing, advising and helping companies have their own intellectual property. He stresses that due to over-saturation and ease of content creation, having a great product is crucial.

In relation to content creation, Jason wonders about over-saturation in the apparel space and what the future holds for streetwear brands. Because social media has made things simultaneously easier and trickier, he reminds us that “the product is the art, not Instagram.”

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