Ted Kwaka - The Soft Power of Cultural Diplomacy

Описание: 0:00 – Intro | Africa’s Power Beyond Politics
1:42 – Who is Ted Kwaka and Why Cultural Diplomacy Matters
4:25 – From Kenya to Los Angeles | Representing Africa Abroad
7:10 – Soft Power 101 | How Culture Shapes Global Perception
10:55 – Hollywood vs Riverwood | Africa’s Creative Footprint
15:20 – Music as Diplomacy | The Rise of Afrobeats and Amapiano
20:05 – Film Festivals, Fashion Weeks and National Identity
25:40 – How Governments Can Invest in Culture as Foreign Policy
32:10 – The Business of Soft Power | Turning Culture into Capital
39:00 – Diaspora Influence and Building Brand Africa
46:25 – Lessons from the US and UK on Cultural Strategy
53:00 – Closing Reflections | Africa’s Next Diplomatic Frontier

Africa’s influence on the world isn’t just political or economic; it’s cultural. From music and fashion to film and festivals, soft power is becoming the new diplomacy.

In this nineteenth episode of Panel 54, Ted Kwaka, cultural envoy and former Consul General for Kenya in Los Angeles, joins Waweru Njoroge and Ndu Okoh to explore how Africa can use its creative industries to shape global perception, strengthen identity, and build influence abroad.The conversation unpacks the power of cultural diplomacy, the lessons Africa can draw from the US and UK, and why storytelling, art, and entertainment may be just as strategic as foreign policy.

From Hollywood to Riverwood, from Afrobeats to diplomacy, they examine how Africa can turn culture into capital and soft power into real global leverage.

Lagos to Lamu. Cape Town to Cairo, a global perspective through an African lens.

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📩 Let’s talk: [email protected]
🎙 Recorded on location in NBI KENYA
🎧 Produced by Commex Africa and E & C Talent