Standing Out in a Competitive Dev Tools Landscape | Draft.dev Webinar Series

Описание: On August 20th, 2025, we hosted our webinar "Standing Out in a Competitive Landscape". This webinar revealed proven strategies for differentiating developer tools in increasingly competitive landscapes, with insights from Andres Valero (Principal Technical Marketing Manager at SUSE) and Trent Blakely (Head of Product Marketing at Console Connect).

Learn how to build authentic positioning that resonates with skeptical developer audiences while avoiding common pitfalls.

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Here is what we talked about in this webinar:
The Shift from Company-Led to Individual-Led Developer Marketing
Why "Developer-First" Claims No Longer Work
Common Mistakes: Overselling, Skipping Discovery, and Category Creation
Understanding Developer Needs Through Win-Loss Analysis
The Features vs. Benefits vs. Capabilities Framework
Finding Your Niche Without Going Too Small
Direct Customer Interaction at Conferences and Events
Observing Developer Workflows for Better Positioning
Content That Builds Trust Without Overselling
Acknowledging Competitors While Highlighting Your Value
Building Consistent Messaging Across Organizations
Creating Developer Communities and Customer Advocacy

Resources and tools we referenced in the webinar:
Rancher Desktop by SUSE: https://rancherdesktop.io/
SUSE Application Collection: https://www.suse.com/
K3s Lightweight Kubernetes: https://k3s.io/
Console Connect Platform: https://www.consoleconnect.com/
Bits, Bytes & Beyond Podcast: https://www.consoleconnect.com/resour...
Fletch PMM Consultancy (Anthony Pieri & Rob Kaminski): https://fletch.io/
Jobs-to-Be-Done Methodology: https://jobs-to-be-done.com/
Developer Marketing Alliance Resources: https://www.developermarketing.io/
Kraken: https://github.com/mycloudnexus/kraken

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Video edited & produced by The Podcast Consultant - https://thepodcastconsultant.com/