How GTMfund Uses Content to Win the Best Founders

Описание: GTMfund's content engine breakdown
Work with Hatch to build your video-first content engine: https://www.hatch.fm

Sophie Buonassisi, VP of Marketing at GTM Fund, dives into how a media-first VC strategy attracts top founders before they even start raising capital. This episode explores the repurpose-then-optimize framework for channel expansion, why email distribution drove a 17% podcast growth lift, and the tier 1 vs tier 2 channel strategy that lets lean teams scale content without burning out.

Key topics covered:
0:00 Intro
01:11 What is GTMFund?
04:12 Building trust with founders before they're in-market
06:29 Why media is part of their DNA
09:56 How to attach content to what you do (without getting salesy)
14:27 GTMFund content engine breakdown
17:13 Tier 1 vs tier 2 channel strategy
26:37 How to turn YouTube views into a site visit
29:47 Why audio podcasts are different
32:49 Always give the audience a next step
36:33 Setting content KPIs every quarter
41:49 How to scale thought leadership with busy execs
47:16 The future of content
––

This episode is brought to you by Hatch.

Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To see how we can help your company, go to https://hatch.fm.