KATSEYE's Success Should Scare You

Описание: KATSEYE performed at the 2026 Grammys just 18 months after forming on a Netflix competition show. What HYBE and Geffen Records don't want you to think about is what this means for the future of girl groups, K-pop exploitation, and authenticity in pop music.

KATSEYE is the first global girl group created by HYBE (the company behind BTS) and Geffen Records. Through The Debut: Dream Academy on Netflix, we watched Manon, Sophia, Daniela, Lara, Yoonchae, and Megan get selected, trained, and manufactured into pop stars on camera.

They went from strangers to Grammy performers, landed brand deals, and went viral on TikTok with Touch — all before most people could name every member.

But behind the success is a system built on the K-pop trainee model — 12-hour training days, no creative control, injuries on camera, and teenage girls competing to survive. Is KATSEYE the future of pop music? Or a corporate experiment in manufacturing authenticity?

⏱️ TIMESTAMPS

00:00 KATSEYE Grammy Performance 2025
01:00 Why American Girl Groups Disappeared
02:30 How Streaming Killed Girl Groups
03:00 K-Pop Girl Groups Taking Over
04:00 Dream Academy Netflix Show
05:30 KATSEYE Has No Identity
06:00 KATSEYE Music Problem
07:30 Manufactured Pop Groups Future
08:30 Manufacturing Authenticity in Pop Music

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💬 Are you a KATSEYE fan? Do you think manufactured groups can create genuine art? Drop your thoughts in the comments.

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Featuring KATSEYE members Manon Bannerman, Sophia Laforteza, Daniela Avanzini, Lara Rajagopalan, Yoonchae Kim, and Megan Skiendiel